Professional Experience

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September 2024 - Present 

•  Developing and executing marketing strategies to acquire clientele, including targeted campaigns and social media initiatives.
  Managing email marketing, updating contacts and sending newsletters.
  Website updates to optimize content for key audience segments, including younger demographics and special-needs families. 

April 2022 - Present 

• Certified lifeguard with 3+ months’ experience ensuring member safety, performing rescues, and administering first aid/CPR and AED.
• Build member relationships and support health goals by maintaining a welcoming and safe environment.
• Contribute to club cleanliness and promptly address member inquiries and concerns.

   September 2023 - January 2024 

• Conducted asset mapping to assess Wakefield's social connection resources.
• Developed and distributed a community survey, gathering over 200 responses, and led outreach efforts at local sites including the Council on Aging and Town Hall.
• Organized and facilitated focus groups to explore social isolation and barriers to community involvement.
• Analyzed survey and focus group data, synthesizing findings into a presentation titled "Understanding Social Isolation & Loneliness in Wakefield," which incorporated community feedback and design skills.

June 2022 - September 2022 

• Researched and compiled data on fitness influencers and fitness centers for potential collaborations.
• Conducted outreach to fitness influencers and centers via email and phone to discuss partnership opportunities.
• Participated in brainstorming sessions, contributing ideas for marketing strategies and social media content.