Professional Experience

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September 2024 - Present 

• Developing and executing marketing strategies to acquire clientele, including targeted campaigns and social media initiatives.
• Managing email marketing, updating contacts and sending newsletters.
• Website updates to optimize content for key audience segments, including younger demographics and special-needs families. 

April 2022 - April 2025

• Certified lifeguard with 3+ months experience ensuring member safety, performing rescues, and administering first aid/CPR and AED.
• Build member relationships and support health goals by maintaining a welcoming and safe environment.
• Contribute to club cleanliness and promptly address member inquiries and concerns.

   September 2023 - January 2024 

• Conducted asset mapping to assess Wakefield's social connection resources.
• Developed and distributed a community survey, gathering over 200 responses, and led outreach efforts at local sites including the Council on Aging and Town Hall.
• Organized and facilitated focus groups to explore social isolation and barriers to community involvement.
• Analyzed survey and focus group data, synthesizing findings into a presentation titled "Understanding Social Isolation & Loneliness in Wakefield," which incorporated community feedback and design skills.

June 2022 - September 2022 

• Researched and compiled data on fitness influencers and fitness centers for potential collaborations.
• Conducted outreach to fitness influencers and centers via email and phone to discuss partnership opportunities.
• Participated in brainstorming sessions, contributing ideas for marketing strategies and social media content.